These are the keywords I picked out from this job description: The HRBP maintains an effective level of business literacy about the business unit's financial position, its midrange plans, its culture and its competition. The position formulates partnerships across the HR function to deliver value-added service to management and employees that reflects the business objectives of the organization. The HR Business Partner (HRBP) position is responsible for aligning business objectives with employees and management in designated business units. See if you can identify which keywords someone searching on LinkedIn might use: Start by looking at job postings you're interested in, because they're filled with keywords you'll want to add to your profile.Ī sample listing. Do they seek an 'experienced HR manager'? Or maybe a 'compensation expert'? Or could it be a 'human resources generalist'? While you don't know for certain, you can make an educated guess. When creating your LinkedIn profile, you need to think about what recruiters are searching for.

But we can at least aim for your listing to appear on the first page of results. Of course, there are some things out of your control, such as location and connection level, that influence where your profile shows up in the search results. Recruiters who visit LinkedIn to find candidates typically use the site's search function, where they input keywords to identify people who have a specific company, job, product, group, event, college and more within their profile. Wherever you have a profile you can manipulate, that is your webpage. The same is true of Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube and others. While LinkedIn is hosting your page on its website, you have access to update and highlight it.

The key is understanding that you create your own unique webpage with each social media profile you establish. SEO is commonly defined as a set of practices designed to improve the positioning of webpages in organic search results, so the better the SEO, the more likely your profile is to be seen. LinkedIn's search functionality is very similar to Google's in that it uses ranking measurements, with SEO being one of the most important.

Linkedin profile search